Retail Strategist Finlay Clark’s latest video affords some excellent insights into the importance of getting your affiliate marketing campaign right from the very beginning.

Not only does Fin (who happens to be Scotland’s 19th most eligible bachelor) provide a host of blue-chip tips on how to successfully navigate a potentially tricky digital channel, but he also neatly demonstrates what a powerful marketing tool online video can be. We’ve worked with the guys at bigmouthmedia and yourBusinessChannel to produce a range of advice-packed films, and as they disseminate across the net they’re proving an invaluable addition to the company’s ongoing online PR campaign.