Marketers must get to grips with digital PR
Interesting story in yesterday’s Drum, which highlights a new report claiming that the marketing industry is failing to get to grips with social media.
According to the report 65.6% of marketers admit they do not have adequate knowledge on how to use social media correctly in marketing. Given that 86% of those taking part in the survey acknowledge that social media is now here to stay, this strikes me as something of a problem.
It’s not as if the industry hasn’t had fair warning. The inexporable rise of the online media has been apparent for many moons now, yet I’m continually encountering agencies and individuals who just can’t seem to get their heads around engaging with the world of digital PR.
The trouble is that they’re running out of time. A generation of consumers is growing up with social media platforms such as Facebook, LinkedIn and twitter, and businesses must come to terms with the fact or risk losing touch with their markets. Either that, or hire someone who can ;-)
