Revolver

Well it’s game on for Apple and Google with the impending launch of Google’s Nexus One, considered by many to be the best retort to the iPhone.  This is countered by a prepackaged announcement by Apple’s CEO Steve Job, stating that the number of iPhone applications downloaded had passed the 3 billion mark and thus “see no signs of the competition catching up anytime soon.”

It’s quite evident that this press release was the latest in a series of quick-fire news leaks and releases out of Apple headquarters.  However, if there’s nothing to fear why deliver such self-serving swanking? Attention from the tech press is no doubt at stake with Google’s smartphone soon to be out of the bag.

As a cutting edge agency offering public relations consultancy, we are conscious of the need to have all our tools close at hand, thus the Google Android is the perfect offering for the digital PR crowd at Revolver.   

Nonetheless, the fact that Google and Apple are jousting with words and press releases makes the road ahead far more exciting to travel.  This is evident in the ChangeWave Research survey of 4,068 consumers in December 2009, revealing that an impressive 21% of people were looking to buy a Google Android, whilst Apple’s iPhone was only mildly ahead with 28%. 

So not such a clear win for the Apple giant just yet.