Revolver

According to Marketing Sherpa, companies promoting their services online should consider directing their attentions at people with more than 500 social media connections, a group they’ve dubbed ‘Max Connectors’.

According to the company, such users could prove profitable due to their ability to spread positive messages about brand experiences across a broad swathe of connected consumers.

Marketing Sherpa’s research showed that 61% of Max Connectors are interested in forging relationships with with businesses to find out early about products and features, with 48%  also apparently interested in learning about company culture, policies and environmental attitudes.

Interesting stuff, and indeed companies like Starbucks and Ford have demonstrated that campaigns aimed directly at social media users can be hugely succesful. It’s not going to work for everyone, however, and we’d urge anyone considering  taking their digital PR straight to consumers to pause for thought before directing a broadside of marketing spam at every poor soul with 500+ online friends.