Online audiences catch the eye of the the Big Brands
A recent survey by industry analysts suggests that online is the biggest consumer influence compared to more traditional channels. A reported figure of 30% of consumers engage with brands via social media, demonstrating the impressive platform available to businesses.
Whilst social networking sites were designed initially for peer-to-peer interaction, and will most likely continue to be the primary objective of users on Facebook and MySpace, this does not remove the possible opportunities for brands in the form of digitally enabled public relations.
Through an astute approach, understanding consumer behaviour and acting upon it, brands have free reign to become part of the digital consumer conversation within social networks. As I see it, a 30% share of 300 million-plus users is a healthy enough audience, wouldn’t you say?
