Talk about team work
The team at Revolver are excited with the announcement we are joining forces with the digital signage specialists YUVA.
The partnership is currently on track with the phase one development of a media mapping system that creates visual representations of the news and information landscape for a range of industries. Once completed the technology will be adapted to deliver a raft of real-time media monitoring, promotional and advertising applications to clients in Scotland and the UK.
Not only this but cross media PR and marketing campaigns have such great potential for public relations consultancies as brands are increasingly calling for a joined-up approach to corporate communications, seeing their core message deployed across every possible channel in an integrated manner.
“Our system will target customers that need an affordable, easy to use solution that will work in the most varied of public environments. These range from dynamic wayfinding signs to digital posters, menus, maps, realtime info-graphics, transport schedules and twitter streams,” said YUVa founder Dan Roy.
YUVa – whose clients have included BBC Scotland, The Lighthouse and the Scottish Symphony Orchestra – will work with Scotland’s leading Digital PR agency on delivering a number of proof-of-concept and practical digital signage applications for clients. According to many reports the market for out of home digital advertising is set to grow rapidly over the next few years, with once recent analysis predicting that the global market will enjoy an annual growth rate of over 26.8% between now an 2013.
What a smart move!
