Revolver

Yesterday Google announced a new social media service called Google Buzz. This new service combines a number of different social media tools into one: (a) friends, commenting and rich media (photos, videos) like Facebook, plus (b) simple, public status updates like Twitter, and (c) location based updates like FourSquare. Google Buzz also adds two more new and interesting things: (a) curated recommendations of what updates are likely to be most interesting to you, and (b) easy access to the social network through a tool 175 million people use… Gmail.

However, at this point, Google Buzz is designed to be used by people more than companies. Nevertheless, just like Facebook ended up creating Business Pages for companies to use instead of personal profiles, Google Buzz may in the future create some sort of business account to make a better way for businesses to interact in the community. Given these limitations, there are still some useful tips for getting started on marketing and digital PR using Google Buzz.

A key tip being thrown around is find people in your industry, and follow them. Following more people gives Google Buzz a better idea of what you like and don’t like, and it does encourage other people to follow you back because they do get notified that you followed them. Note: right now you can only use Google Buzz on Android phones and iPhones, so you may need to wait to get started on this.

More interesting, Google has already started to put social status updates into search results, and they recently launched social search. All this means that even if you think everyone you sell to will never use social media, you still need to have a presence in social media as a company. Building a larger presence in social media and using social media to promote your content will help you rank more often in plain old search results (which are no longer so “plain” or “old”), which is important for every company.

Interesting. Isn’t it just?