Tories step into the digital arena. What’s next I hear you say.

The Conservative Party has launched a high-profile online ad campaign to reinforce pledges made within its technology manifesto.  The manifesto, unveiled by shadow culture secretary Jeremy Hunt last week, outlines plans to ensure 100Mbps broadband across the UK, create 600,000 jobs and make the UK a leading digital economy. 

If this is the case and the predictions for the forthcoming government win are correct, businesses have no option but to seriously consider introducing forms of digital pr into their operations.

The Tories are in full swing, having placed ads on sites including The Register, Mumsnet and CityAM to highlight core areas of the manifesto to key voters who might not understand how it affects them. 

Nma highlights the Tories understanding that the plan will stimulate economic growth, with the country already ahead of the rest of Europe in terms of digital innovation.  As well as enhancing broadband speeds, proposals focus on increased transparency by government in its digital operations, such as setting up an online app store so digital content created for government departments can be reused by others, and the capping of government IT projects at £100m to allow a fighting chance for smaller suppliers bid.

This pledge follows the Labour governments plan to wire up UK homes with super-fast broadband as it is “the electricity of the digital age,” says the PM.    

So there you have it, the digital world is continually expanding into almost every aspect of life, whether that be business, personal or political.  It’s not enough to say you’re merely aware of it, it’s time to get involved.