What does Facebook really have to offer?
Indeed. What does the phenomenon of Facebook have to offer? Amongst other things free samples of the new Marmite savoury cereal bars. Yum?
Embarking on a campaign using Facebook’s new sampling ad format, Marmite is looking to encourage users of the social networking site to test its new offerings. Being the second advertiser to use the format, this is actually the first Facebook ad unit that allows users to input their address in order to receive product samples or information from advertisers. They’ll then be asked to join Marmite’s facebook page and report whether they love or hate the product.
As well as free sample offerings, Facebook goes one leap furtherby signing a payment and ad deal with PayPal. Those with a PayPal account will now be able to run an ad campaign on Facebook as well as use the online payment system to buy virtual gifts from the Facebook Gift Shop. The partnership allows payments accepted in key parts of Facebook’s advertising and developer systems. The availability of ad campaigns to PayPal users will inevitably entice a more rounded offering of smaller, international companies to advertise on the site. What a partnership huh? Not to mention a fantastic form of online pr for the soon-to-be companies involved.
