Go organic.

No i’m not talking about getting all mucky on your hands and knees growing your own veg. I’m referring to natural search results and the fact they yield more leads compared to pay per click ads.

Only 26% of searchers click on Google’s sponsored links and the figure is 39% across all search engines. The eyetrack study clearly shows that search engine visibility in the natural results is twice as valuable as a sponsored link or an ad.

The OneUp Web study shows that when a website appears on the first page of a Google search result, they can expect exponential increases in traffic and conversion rates.

Thus you can achieve more viewership and more click throughs from organic search results than you can with pay per click ads.

And so, if you’re not getting results and ROI from your website, you need an effective online pr strategy to build up your search engine visibility and brand recognition.

Whilst being on page one in the search engines is an important aspect of a companies online pr profile, online news sites like Yahoo! News and Google News and getting coverage in blogs and social news websites have also become an essential part of a successful online pr strategy.