No not flipper, Flickr.

It is the social media generations form of photo albums but with a slight difference, it can be stored and shared by millions around the world at the click of a button.

And the new news, the 40 million Flickr registered users are being given the chance to make money out of their snaps.

For the last two years, leading images agency Getty Images has tapped into more than 100,000 photos taken by professional and semi-pro photographers who post on the site.

Now the doors are being opened to all Flickr users as Getty take advantage of a library of four billion pictures. “Flickr users are the eyes of the world,” said Douglas Alexander, Flickr’s general manager.

Getty’s chief operating officer Nick Evans-Lombe said Flickr has said that it has been a great resource and inspiration, “one of the great benefits is that it is truly eclectic and has this fantastic broad reach across the globe.”

Along with this, Evans-Lombe also said another great asset of the collection was that it was “more gritty” because the photographs are not shot for commercial services and therefore have more authenticity.

So the potential is out there. This also goes for business. Getting your snaps up here is such a handy useful method of storing and sharing photos and eliminates confusion over file attaching etc. It’s well worth investigating the possibilities so get your digital pr strategies switched on to all the handy installments of social media.