The iPad phenomenon is upon us
The iPad phenomenon is upon us
But what does this really mean for us? Or is it really business that will better benefit?
Last month the Apple iPad was released to the masses in the UK and while the tech geeks were salivating at the thought of a purchase, others were questioning its’ usability.
For some it is viewed as an over-sized mobile phone, for others a less efficient laptop. However, should we conisder that this form of tablet computer falls into a different category altogether? As the Kindle, Amazon’s mobile reading device has proved, people are actually more willing to swap paper for screen, whether that be ebooks, magazine literature or more in-depth work emails etc.
Which could be exactly where ecommerce comes into the equation. For example, it provides the potential to turn flicking through mags into a full blown interactive experience. You see something you like on the page, you click on it and you are transported to the item’s or brand’s website, allowing you to browse, gain more info and, more interestingly, purchase instantly.
Thus the iPad could provide the possibility to “transform etail” as some industry insiders have put it. So then the responsibility now lies at the feet of the brands to seriously consider the potential benefits of engaging in such technology. Yet this should be considered in conjunction with the brand’s digital pr strategy to generate the best outcome.
