Becoming digitally snap-happy

In a significant cultural move, the Royal family has opened a Flickr account to share rare pictures of the Royal family on the internet after Buckingham Palace joined the photo sharing site.

The images include recent royal events alongside archive pictures of the Queen, Prince of Wales and other members of the Monarchy. More than 600 photographs have been added and new additions will be uploaded as new engagements and events take place.

The developments follows the launch of the updated royal website, British Monarchy Twitter account last year and the Royal channel on YouTube in 2007.

This savvy tech move is timed to coincide with the summer opening of Buckingham Palace, as it displays photographs commissioned for the exhibition The Queen’s Years, opeing at the London Palace next Tuesday.

So there you have. Do you really want to be left behind? Cautious as ever, the Royal family have waited until the time was right and have committed further to a digital Britain. They are aware of the outreach and engagement possibilities of these digital platforms and see no reason why they can’t be part of it. But are you aware of it?

Companies who continue to lag behind in this respect are only failing themselves. Embrace the digital world and find out how it can best support your brand (just like the Royal brand) and engage with your potential audience through some perceptive digital pr support.