If the organisers of the London 2012 Olympics were looking for a personality to galvanise enthusiasm for the much-lampooned event, one just dropped into their laps in the form of Jessica Ennis.

The 24-year-old athlete may have produced the performance of her life to win European heptathlon gold at the weekend, but it was her showing in the post event interviews that could well define her career. In the elated, heady moments just after beating the Olympic Champion she would have been forgiven a tinge of hubris, but her victory speech was a model of well balanced modesty.

Hard working, dedicated and determined to overcome and set-backs, yet in her moment of success is still delightful, humble and kind hearted. From the family cheering her on to the moment she went round shaking her competitors’ hands after the race she demonstrated all the attributes of a born public figure.

If the folk behind London 2012 have any sense they’ll already be devising a schedule that allows her to promote the event without the activity getting in the way of her continued training. They’ll be putting some effort behind a fan page on Facebook, generating interest around the #JessicaEnnis hashtag on Twitter and stepping up a Digital PR campaign designed to capitalise on her virtues without undermining her ability to compete.

But what then? With her attributes, what will a post-athletic career hold for Jessica? Modelling and sponsorship deals? Punditry? Will the fates spare her the ordeal of Strictly Come Dancing? We think there’s a big career ahead of this young woman. What about you?