The untimely death of Steve Jobs, co-founder and CEO of Apple who died last week at the age of 56 has left people throughout the world saddened, but hopefully inspired by the story of his career. To use a quote that has been circling around the internet in the last week: ‘Bill Gates put a PC [...]

Revolver PR Managing Director Iain S Bruce has been invited to address an audience of architects, builders, construction lawyers and surveyors on the value of investing in a digital public relations strategy in a recession. Organised by Glasgow Property Professionals , the prestigious event will see an an audience from all sections of the property [...]

If the organisers of the London 2012 Olympics were looking for a personality to galvanise enthusiasm for the much-lampooned event, one just dropped into their laps in the form of Jessica Ennis. The 24-year-old athlete may have produced the performance of her life to win European heptathlon gold at the weekend, but it was her [...]

Just happened across Neil Martinson’s PR Week story on Environmental activists’ use of Digital PR during the recent protests against the coal-fired power station at Ratcliff-on-Soar near Nottingham. Martinson reports: “SMS and Facebook were used as mobilising tools, Twitter to provide up to the minute feeds on where the action was alongside an interactive map. [...]

Over in Sunny South Africa, marketing strategist Jonty Fisher raises an interesting question: is social media’s most natural fit with PR? Disputing the popular view that it is a discipline that should be standalone channel or function in the marketing mix, Jonty contends that rather than being simply another channel, social media has taken on [...]

Interesting post over at thebluedoor PR blog, where they counsel caution over the rush to set up standalone online PR divisions and ask the question, The future of PR – is it really digital? Says blogger Toni O’Sullivan: “There’s no doubt that online communication tools such as Twitter, social networking and blogs are all part [...]

Companies cautious about beefing up their digitally enabled public relations only need look at Nestle’s experience to see why ignoring the expanding field is no longer possible. The world’s biggest food company is reportedly set to launch a campaign to defend its reputation amid stinging criticism on social media sites. PR Week reports that the [...]

Revolver PR has called upon companies to invest in Digital PR training for young entrants to the industry. Responding to recent calls from industry figures for the range of qualifications available to both aspiring and current public relations practitioners to be more digitally orientated, Scotland’s leading Digital PR agency has challenged communications firms to invest [...]

According to Marketing Sherpa, companies promoting their services online should consider directing their attentions at people with more than 500 social media connections, a group they’ve dubbed ‘Max Connectors’. According to the company, such users could prove profitable due to their ability to spread positive messages about brand experiences across a broad swathe of connected [...]

Interesting article in the Economist, where they say that the PR business is booming on the back of the recession and the changing economics of news production. “PR has also benefited from the changing media landscape. The withering of many traditional media outlets has left fewer journalists from fewer firms covering business. That makes PR [...]