Axe (known as Lynx in the UK and Ireland) along with Ogilvy, have taken an interesting and unique approach to their social media campaign in Tunisia. Axe claimed that Tunisian men liked to brag about how many girls they can ‘line up’ and so the brand created a Facebook App through which users could generate [...]

The many benefits of the ever evolving phone industry has yet another enticing offer in the form of the new online restaurant booking site Toptable, which has launched a free app for the iPhone.  It allows users to find and book restaurants near their location and uses augmented reality to show where the restaurants are.  [...]