Tag: consumerisation
Lighting up the sky?
The airline industry has taken a severe battering in the last ten years with the threat of terrorism, the cost of security and the popularity of budget carriers soaring. Sadly the glamorous days of travelling in style whilst nibbling on afternoon tea are a distant memory for those who can’t afford the first class fare. So how [...]
Posted: October 4th, 2010 under social media / social communications, Uncategorized.
Tags: airline industry, branding. brand, consumerisation, Kulula, marketing, travel
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What to do when things go wrong
It was brought to my attention last weekend, following a little jaunt down South, that even the big boys can get it wrong. Let me explain myself a little more. A very well-known high-end high street store, to which I am rather fond of, had recently captured the attention and more important the purse string of a close friend. [...]
Posted: September 3rd, 2010 under Online PR.
Tags: blogging, consumerisation, customer relations, digitally enabled public relations, public relations, social media, social networking, Twitter
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