It’s been almost a month since the Advertising Standards Authority (ASA) expanded the remit of its regulatory body, the Committee of Advertising Practice (CAP), to cover the digital sector. Since March 1 we’ve been paying close attention as to how this might effect the PR industry and what’s clear is that many PR agencies are [...]

French Connection are a step ahead of other retailers with their digital approach to e-commerce, social media and building relationships with their customers online. Gone are the days of the FCUK branding and a more sophisticated campaign created in early 2010 is reaching consumers via traditional media as well as Facebook, Twitter and now Youtube. French [...]

A move in the right direction. No longer focusing on the more traditional forms of customer communication, Ben & Jerry’s will become one of the first of many big brands to abandon regular email marketing and instead opt for a focus on social media. Setting a good example, the ice-cream brand fully listened to the feedback it [...]