BMW’s latest viral campaign has been causing some serious confusion in China. The German company thought it would be fun to create some mysterious “crop circle” patterns in the Gobi Desert in western China, upload them to the web, and then kick back to see what the reaction would be. Posted to Chinese social media [...]

The American Heart Association has launched a new web-based application to teach Americans how to help save a life with “Hands-Only” CPR. The application takes a light hearted approach to the serious subject by allowing users to pick the body they would like to ‘work on’ (titter titter) from a gallery of torso’s. You are [...]

French Connection are a step ahead of other retailers with their digital approach to e-commerce, social media and building relationships with their customers online. Gone are the days of the FCUK branding and a more sophisticated campaign created in early 2010 is reaching consumers via traditional media as well as Facebook, Twitter and now Youtube. French [...]

I’m currently consulting managing editor for multi-media news content provider Deadline Press & Picture Agency, I was previously a news journalist for among others the Daily Mirror, People & Daily Record. I also write a blog (Milne Media), co-host a podcast (Quiet News Day) and make great vegetarian lasagna. What inspires you? People. Especially those [...]

Manners maketh the man, the woman and the online community. In real life we all appreciate an introduction and are a bit disgruntled when people interrupt or just barge in. Common courtesy should be extended into our social networking lives yet frequently this is overlooked. LinkedIn is a fantastic tool for sharing connections and building your [...]

Illegal Jack’s South West Grill is a contemporary tex-mex hangout. We’re a new business trying to make our way in the world by taking the chains head-on. The only way we’ll succeed is by trying harder than the competition, and after a tough opening six months we’re finally getting established. All the food here is [...]

It’s been a rough few weeks for the videogames industry in Scotland.  One of the country’s largest developers – Realtime Worlds, shed jobs, then appeared to be in far more trouble, before abruptly going into administration.  Then one of Dundee’s other developers announced redundancies and it all looked rather bleak. Some of the world’s biggest [...]

Online video should adopt a newsroom approach.    Over-charging film production companies are coming under increasing scrutiny and should seriously consider changing their approach to producing online video as a Digital PR tool.    The Revolver team in particular are highly aware of the marked increase in the popularity of online video, with the Association [...]

Revolver PR has called upon companies to invest in Digital PR training for young entrants to the industry. Responding to recent calls from industry figures for the range of qualifications available to both aspiring and current public relations practitioners to be more digitally orientated, Scotland’s leading Digital PR agency has challenged communications firms to invest [...]