In past it has been somewhat difficult to track the value of social networking platform, Twitter.

Enter the soon-to-be-launched new analytics service, allowing Twitter users to monitor the popularity of tweets, their own popularity on the platform and the number of retweets, replies and faves each tweet receives.

Ultimately, Twitter has recognised the real need for identifying tangible results by launching this powerful tool that will not only ease a marketers life, it will make them water at the mouth with reports saying it will be initially free.

It’s big business tracking social media, and this news is perhaps ringing alarm bells amongst some. Social media moitoring services can rake it in as companies are keen to understand their online pr by what their customers say about them on these platforms and perhaps, through this can influence those conversations. So its little wonder their nerves will be intensifying at this prospect.

There’s no doubt that this *free* tool will not remain so for too long. Twitter is acutely aware of the rewards that can be reaped and the potential customer base they have at their fingertips, with a following of 175 million users. Some may say they are throwing millions away by doing so but I’m sure the social media giant has plenty of tricks up its sleeve.

Let’s just watch this space.

The Revolver PR team love nothing better than a bit of people watching and on our travels we often spot things that make us chuckle.

We like a bit of banter too so decided, just for fun, to start a game with the witty, intelligent people who follow our blog and Twitter account.

To take part all you need to do is tweet your “caption” followed by the hashtag #RevolverPR or add your comment to the blog.

Winner announced tomorrow, good luck!
Image courtesy of Google images

This week’s winner, drum roll please….is…. Phillip Stone with his caption “Tiger Woods: Taken to the cleaners “Just Do It”

Congratulations and your invisible prize is winging its way to you now….weather permitting!

The Revolver PR team love nothing better than a bit of people watching and on our travels we often spot things that make us chuckle.

This week’s winner is….. @cchnadpr with their caption ‘The Lion, The Hitched and The Wardrobe Malfunction’ Congratulations! Your invisible prize is on it’s way over to you!

Image courtesy of http://funnyweddingphotos.net

The Revolver PR team love nothing better than a bit of people watching and on our travels we often spot things that make us chuckle.

We like a bit of banter too so decided, just for fun, to start a game with the witty, intelligent people who follow our blog and Twitter account.

To take part all you need to do is tweet your “caption” followed by the hashtag #RevolverPR or add your comment to the blog.

Winner announced tomorrow, good luck!

This week we chuckled at the winning caption – we love a play on words!

Malcolm Cannon with the caption “This is not the type of weather to have a bare behind!”

Congratulations Malcolm, invisible prize in the post!

Image courtesy of google.

The Revolver PR team love nothing better than a bit of people watching and on our travels we often spot things that make us chuckle.

We like a bit of banter too so decided, just for fun, to start a game with the witty, intelligent people who follow our blog and Twitter account.

To take part all you need to do is tweet your “caption” followed by the hashtag #RevolverPR or add your comment to the blog.

This week we have two winners as both captions made us laugh out loud.

@Zenagency with the caption “Born to be miiii-iiiild”

@MikeRitchie with “We’re no movin’ till we get Kings of Leon tickets.”

Congratulations guys, invisible prize in the post!

Image courtesy of Vapors Magazine.

STAR Management is an International Celebrity Brokerage, sourcing Bands, DJ’s, Hosts/MC’s, Speakers and Celebrities for a wide variety of corporate and private events, advertising and marketing campaigns and personal appearances.

There’s no accounting for taste and nor should there be, the client can choose whoever they like and as long as they’ve got the budget, we’ll book’em! Love them or loathe them reality TV shows like ‘Big Brother’,  ‘Xfactor’, and ‘I’m a Celebrity Get Me Out of Here’ have given us the ability to utilise a more diverse range of personalities who are only in the public eye for the short term….granted sometimes that is for the best.

What inspires you?

Success! Getting the job done… most of our clients don’t know who they want to book when they pick up the phone, and this is where the real work begins. When the job’s done and it’s a huge success, it’s incredibly rewarding to watch the client beam from ear to ear…and take all the credit. Every job is different and every client is different, some jobs take a year to come to fruition, others you can pull off in 48hrs.

In your opinion what are the biggest issues that digital could be used to address?

For STAR Management digital media is a multi platform, marketing gift horse…these tools enable us to reach clients we’d never have got within earshot of, who are now on our desktop and conversing in social banter…lovely!

Who/ What is the next big thing?

www.skelptarse.com a platform for the common man to have a voice! Customer service can be way down the pecking order in this country but that doesn’t mean we have to let those faceless, feckless corporate giants get away with it when they don’t treat us with the respect we deserve. Its genius, and best of all, very liberating!

The best advice I was ever given ….

Have courage and dare to win! Raising your head above the parapet might mean you get shot at occasionally, but there are also huge rewards…normally of the financial kind.

In 5 years time …….

Sunning myself outside my beach ‘hut’ somewhere in the Caribbean…I am getting on a bit you know….

www.starmanagement.co.uk

Revolver PR team love nothing better than a bit of people watching and on our travels we often spot things that make us chuckle.

We like a bit of banter too so decided, just for fun, to start a game with the witty, intelligent people who follow our blog and Twitter account.

To take part all you need to do is tweet your “caption” followed by the hashtag #RevolverPR or comment on the blog, please remember this is a family show.

This weeks winner is Philip Stone with the caption:

“Five times I told him and he still suits himself!”.

Well done Philip, imaginary prize is in the post.

The Revolver PR team love nothing better than a bit of people watching and on our travels we often spot things that make us chuckle.

We like a bit of banter too so decided, just for fun, to start a game with the witty, intelligent people who follow our blog and Twitter account.

To take part all you need to do is tweet your “caption” followed by the hashtag #RevolverPR or comment on the blog.

The winner is Lisa at PolrBlog with the caption:

“P Diddy’s Glaswegian cultural advisor was getting it when he got back to LA…”

Well done and thanks to everyone who took part #RevolverPR

Sean & Joanne, who run Taste, the sandwich shop across from our office have earned themselves a reputation around here. Everyone is talking about them. If you’ve grown up in Scotland and spent your life trying to avoid “getting a reputation” you might think that statement is a negative. Think again.

Taste serve great food but where they stand out from the crowd is in the friendly customer service they offer. They greet me by name, they remember that I like a soft roll instead of a crunchy one and they actually listen when they enquire about my day. Their sandwich shop is always busy because they have the whole package, great food, reasonable prices and most importantly they care about their customers and in doing so are earning a good reputation. They don’t have a website or promote their business in a digital way, word of mouth is their most powerful tool and it’s working because they remember to focus on the customer.

Transfer this scenario to your own business. Who is managing your reputation? Do you have a digital public relations strategy? How can you engage with a large audience and generate business? The world of PR has been changing over the last few years to embrace the powerful effect of social networking and step forward from traditional broadcast and media. The volume has been turned to high on word of mouth as consumers can quickly research your brand with the help of google, social networks, forums as well as traditional press. Are people talking about you? Are they saying positive things? Worse still, are they saying nothing?

Silence may be golden but when it comes to generating business, driving traffic, promoting a brand and building an excellent reputation, focusing on the consumer should be your priority. The rest, we can look after for you.

Taste Sandwich Bar,

387 Great Western Rd, Glasgow, 0141 337 6888

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