You know the drill – all you need to do to take part is tweet your “caption” to @revolverpr, post it to our facebook wall or add your comment to the blog below. We’ll announce the winner tomorrow – good luck!

This week’s winning caption came from @summerdaze7 :

The interns were challenged to make something famous while changing public perception and The Social Tattoo Project was their solution. The project’s premise is to sponsor unique tattoos based around major world issues that are then tattooed onto volunteers. To implement this, their social strategy involved asking Twitter and Facebook followers each week to vote between four trending twitter topics and, at the end of the week, the winning topic is chosen.

This innovative positive action demonstrates that sustainable and credible communication is key to captivating ongoing interest and empathy in the message and ultimately maintain the momentum of a campaign long term.

“Someone’s empathy can expire,” says Jenn Huang, co creator of The Social Tattoo Project. “If you ask someone now what’s happening in Haiti they probably couldn’t tell you, so we came up
with a social experiment where we make empathy permanent by tattooing volunteers.”

Head over to their Youtube page to see what causes they’ve inked up so far, from #poverty to #Norway, and show your support by following the campaign on their Twitter and Facebook. To continue, as the project’s budget decrease, more volunteers willing to cover the cost of ink are needed, so the feeling behind the issue quite rightly doesn’t disappear and remains in the public eye.

The mobile marketing and multi platform competition, DS4 Seekers is essentially a massive game of hide and seek where players hide a virtual DS4s in the streets around them.

After registering on their Facebook page, players are given a virtual DS4 to hide across Google Mobile Maps and Streetview. Players are then rewarded points if they successfully hide it from competitors or if they find a rival’s virtual Citreon DS4s. The points gives the player one entry in the draw to win a brand new DS4, the more points won gives them more entries and more chances to win.

As tablet and smartphone sales set to eclipse laptop and computer sales this year, knowledge of how best to implement new technology combined with innovative digital campaigns like this is essential to companies wishing to stand out.

Caption Competition : Bring It On Birdies!

We like a bit of banter too so decided, just for fun, to start a game with the witty, intelligent people who follow our blog and twitter account.

To take part all you need to do is tweet your “caption” followed by #RevolverPR or add your comment to the blog.

Winner will be announced tomorrow! Good luck.

This week’s winner, drum roll please… @tartanbatties with the caption on Twitter “Barney knew that if he got his nuts out, the birds would soon flock round..”

Congratulations and your invisible prize is winging its way to you now…

In particular ‘The Chosen’ campaign encourages people to submit photos and videos of their ‘Crew’ to the official Facebook page, where entries that generate the most buzz will be awarded The Chosen lifestyle makeover.

Head over to our website to start your digital PR makeover.

Thanks to Lauren at Simply Zesty for the heads up.

Caption Competition Wedding Season

The Revolver PR team love nothing better than a bit of people watching and on our travels, whether virtual or real, we often spot things that make us chuckle.

We like a bit of banter too so decided, just for fun, to start a game with the witty, intelligent people who follow our blog and twitter account.

To take part all you need to do is tweet your “caption” followed by #RevolverPR or add your comment to the blog.

Winner will be announced tomorrow! Good luck.

This week’s winner, drum roll please… @summerdaze7 with her caption on Twitter “Fred was told Betty had hidden viagra in the cake – not sleeping pills…”

Congratulations and your invisible prize is winging its way to you now…

Image courtesy of funny1.com

The Revolver PR team love nothing better than a bit of people watching and on our travels, whether virtual or real, we often spot things that make us chuckle.

We like a bit of banter too so decided, just for fun, to start a game with the witty, intelligent people who follow our blog and Twitter account.

To take part all you need to do is tweet your “caption” followed by #RevolverPR or add your comment to the blog.

Winner will be announced tomorrow! Good luck.

Image courtesy of Tom Marthenal.

The Revolver PR team love nothing better than a bit of people watching and on our travels, whether virtual or real, we often spot things that make us chuckle.

We like a bit of banter too so decided, just for fun, to start a game with the witty, intelligent people who follow our blog and Twitter account.

To take part all you need to do is tweet your “caption” followed by #RevolverPR or add your comment to the blog.

This week’s winner, drum roll please… @PoLRBlog with her caption on Twitter “Next weeks Apprentice task will be sure to really sort out the wheat from the chaff…”

Congratulations and your invisible prize is winging its way to you now…

Image courtesy of Christian Montone.

In a similarly random move and addition to the Glass and A Half Full ads, this most recent 90 second commercial features items of clothing coming to life in a charity shop and dancing around to Jermaine Stewart’s quite fine number ‘We don’t have to take our clothes off.’ The bizarre but upbeat and joyful nature of the advert certainly fits in well with the other ads in the series and leaves you struggling not to crack a smile! Yet again, another captivating ad that transfers well when considering the brands digital PR and certainly seems to have the potential to go viral.

In France, they have adopted a unique approach to highlighting the issue of the death penalty by way of an original digital installation created by the Marcel agency, which helps shine light on the cause by showing passers-by in the Parisian library that they too can help. By literally standing up against the death penalty. Two digital panels were mounted opposite each other at a distance of 4 meters, with each screen displaying a video: on one, a soldier pointing a rifle, on the other, a prisoner awaiting for execution. When passers-by walked in between the two screens, the video changed, showing the soldier lowering his gun and the prisoner was freed.

There was a sticker on the marker upon which each passer-by stood and with it a QR code which enabled users to sign a petition against the death penalty. Just a short flash with your smart phone allows each person to stand up and make a difference and could help save a life.

An effective and emotive digital campaign.

Story courtesy of Ooh-TV.