Slick Move of the Week: Guerrilla Radio Marketing
There’s been hot competition for the newly inaugurated Slick Move of the Week here at the home of digital PR.
Devised as a sneaky way of blowing our own trumpets and filling up the blog, this prestigious honour will be presented to the Revolver staffer who most ably demonstrates quick thinking, inventiveness, self reliance or downright animal cunning – the qualities we believe to be the absolute bedrock of a successful online PR campaign. Cool huh?
So without further ado, I’m delighted to announce that the first ever winner is Iain Andrew (Mr A), who last week used the drive home to place a well-worded call to Radio Clyde’s popular drivetime request show. Resulting in a plug that coincided with a trebling of our average search traffic that evening, the panel (Mr B), felt this slick piece of guerrilla marketing best represented the brand of fleet-footed creative thinking that Slick Move of the Week was created to honour.
Congratulations Mr A, the statuette is on your desk …
