Highlighted by Lauren from Simply Zesty, five of the best mobile marketing campaigns, like any good digital PR, capture the imagination. Whether it’s the Cornetto ad turning a square in Istanbul into a live videogame or Lynx’s perfectly targeted print ad that oddly leaves the reader wanting more.  Great execution makes all the difference when it comes to using all the tools available and bringing them all together for a campaign that is effective, rewarding and memorable.

In particular ‘The Chosen’ campaign encourages people to submit photos and videos of their ‘Crew’ to the official Facebook page, where entries that generate the most buzz will be awarded The Chosen lifestyle makeover.

Head over to our website to start your digital PR makeover.

Thanks to Lauren at Simply Zesty for the heads up.

Caption Competition Wedding Season

The Revolver PR team love nothing better than a bit of people watching and on our travels, whether virtual or real, we often spot things that make us chuckle.

We like a bit of banter too so decided, just for fun, to start a game with the witty, intelligent people who follow our blog and twitter account.

To take part all you need to do is tweet your “caption” followed by #RevolverPR or add your comment to the blog.

Winner will be announced tomorrow! Good luck.

This week’s winner, drum roll please… @summerdaze7 with her caption on Twitter “Fred was told Betty had hidden viagra in the cake – not sleeping pills…”

Congratulations and your invisible prize is winging its way to you now…

Image courtesy of funny1.com

The Revolver PR team love nothing better than a bit of people watching and on our travels, whether virtual or real, we often spot things that make us chuckle.

We like a bit of banter too so decided, just for fun, to start a game with the witty, intelligent people who follow our blog and Twitter account.

To take part all you need to do is tweet your “caption” followed by #RevolverPR or add your comment to the blog.

Winner will be announced tomorrow! Good luck.

Image courtesy of Tom Marthenal.

The Revolver PR team love nothing better than a bit of people watching and on our travels, whether virtual or real, we often spot things that make us chuckle.

We like a bit of banter too so decided, just for fun, to start a game with the witty, intelligent people who follow our blog and Twitter account.

To take part all you need to do is tweet your “caption” followed by #RevolverPR or add your comment to the blog.

This week’s winner, drum roll please… @PoLRBlog with her caption on Twitter “Next weeks Apprentice task will be sure to really sort out the wheat from the chaff…”

Congratulations and your invisible prize is winging its way to you now…

Image courtesy of Christian Montone.

In a similarly random move and addition to the Glass and A Half Full ads, this most recent 90 second commercial features items of clothing coming to life in a charity shop and dancing around to Jermaine Stewart’s quite fine number ‘We don’t have to take our clothes off.’ The bizarre but upbeat and joyful nature of the advert certainly fits in well with the other ads in the series and leaves you struggling not to crack a smile! Yet again, another captivating ad that transfers well when considering the brands digital PR and certainly seems to have the potential to go viral.

In France, they have adopted a unique approach to highlighting the issue of the death penalty by way of an original digital installation created by the Marcel agency, which helps shine light on the cause by showing passers-by in the Parisian library that they too can help. By literally standing up against the death penalty. Two digital panels were mounted opposite each other at a distance of 4 meters, with each screen displaying a video: on one, a soldier pointing a rifle, on the other, a prisoner awaiting for execution. When passers-by walked in between the two screens, the video changed, showing the soldier lowering his gun and the prisoner was freed.

There was a sticker on the marker upon which each passer-by stood and with it a QR code which enabled users to sign a petition against the death penalty. Just a short flash with your smart phone allows each person to stand up and make a difference and could help save a life.

An effective and emotive digital campaign.

Story courtesy of Ooh-TV.

The Revolver PR team love nothing better than a bit of people watching and on our travels, whether virtual or real, we often spot things that make us chuckle.

We like a bit of banter too so decided, just for fun, to start a game with the witty, intelligent people who follow our blog and Twitter account.

To take part all you need to do is tweet your “caption” followed by #RevolverPR or add your comment to the blog.

This week’s winner, drum roll please… Simon Heyes with his caption on Twitter “Fred ignored the next call of “left hand green” and went on to win the over 50′s Twister competition”

Congratulations and your invisible prize is winging its way to you now…

Image courtesy of Crazy Photo-chops!

With millions of views in just over two weeks, these ads are another example of  how far reaching a good digital PR campaign can be.  Have a look for yourself and expect the unexpected!

The Revolver PR team love nothing better than a bit of people watching and on our travels, whether virtual or real, we often spot things that make us chuckle.

We like a bit of banter too so decided, just for fun, to start a game with the witty, intelligent people who follow our blog and Twitter account.

To take part all you need to do is tweet your “caption” followed by #RevolverPR or add your comment to the blog.

This week’s winner, drum roll please… Jan S. with her caption on Twitter “Shep felt exceedingly sheepish in his Easter bonnet”

Congratulations and your invisible prize is winging its way to you now…

Image courtesy of Getty Images.