Professional camera maker sets its sights on social media. Manfrotto, the professional camera equipment manufacturer, has become increasingly aware of the digital evolution and has begun to develop a new strategy and brand positioning to broaden its customer base. The company is adopting the brand position “Imagine More” and will launch a range of products [...]

Manners maketh the man, the woman and the online community. In real life we all appreciate an introduction and are a bit disgruntled when people interrupt or just barge in. Common courtesy should be extended into our social networking lives yet frequently this is overlooked. LinkedIn is a fantastic tool for sharing connections and building your [...]

Digital puzzle. Hark back to those fond younger days, puzzle inhand. Lasting words of wisdom for puzzle making, start from the corners building the frame and work your way in to create the desired image. A valuable lesson as a child and one which comes around again in adult life which can be successfully adapted to work in the digital world. I sense some [...]