‘Cadbury Dancing Clothes’ is the latest advert from the brand which previously brought us the kids with the dancing eyebrows and – who could forget – the intensely captivating gorilla who drummed to Phil Collin’s ‘In the Air Tonight’ leading to a resurgence in sales of the original album. In a similarly random move and [...]

Earlier this month, Mike Skinner of The Streets tweeted a link, which lead fans to a series of interactive videos. The clips, all around one minute in length, gave fans a sneak peak at new songs from Skinner’s brand new album ‘Computers and Blues’ prior to its release on Monday 7th February. At the end [...]

Use Ya Head” indeed. A great example how to use a viral campaign to reach your target group, even if they are 16-24 year old girls with differing interests and attitudes. To advertise a product like long term contraception is certainly not easy. However, in our opinion the Rocket Science Group nailed it, successfully promoting [...]

I’m a radio presenter with Clyde 1 where I host the weekday 10am-2pm slot and Sundays 8am-12noon. There’s a lot of music on my show but I like to get the listeners involved as much as I can via their phone calls, text messages and increasingly, Facebook and Twitter. Since last April I’ve been working [...]

Someone in desperate need of Crisis PR

The 16th of August will mark the 33rd anniversary of Elvis Presley’s death yet he still holds a place in the hearts of millions of music fans across the generations. We are all familiar with the lyrics, the high collared jumpsuits and those thrusting hips but how did Elvis get to be so famous? Our [...]

Music needs to spread their word digitally. With the Digital Economy Bill passing through the House of Lords, a survey has warned that legal online music providers have not promoted their brands sufficiently to the public. This week the final details are being made to the UK’s Digital Economy Bill in the Lords, which will aim to drive [...]