The campaign’s message ‘Can You Solve This?’ has a double meaning. The first element is for people to “solve” the code’s meaning by scanning it. The second part asks people around the world to join together to fix the problem of educational inequality in Iran. Ruha Reyhani, an organizer from Berlin explained that:
“Normally with human rights campaigns people are overdosed with information, but because this appears like a riddle, we hope that people will feel inticed to participate.”

The campaign was created to raise awareness of the Iranian regime which discriminates against many students, including those who follow Baha’i Faith. (A monotheistic religion founded by Bahá’u'lláh in 19th-century Persia, emphasizing the spiritual unity of all humankind. There are an estimated five to six million Bahá followers around the world.) Students of this faith find that they can’t register for classes, take exams or are not accepted at universities. The Baha’i Higher Education Institute, an online school set up by Baha’i officials for excluded students, was closed in May. The Iranian regime also arrested dozens of the institute’s staff, media reports said.

The site tells users to scan the code, watch a video, send a letter, and forward information about the campaign to social media friends.

“In Iran, the denial of education is a reality that many young people are being forced to accept as they are directly being denied access to universities and institutions of higher learning,” the Can You Solve This website explains. “This is not because the institutions of learning are not available, but rather, because these young people have different political views, social affiliations or religious convictions.” Student political activists, feminists human rights activists and young girls in general are amongst those most affected.

The below video explains the campaign in full:

What do you think of QR codes being used as an innovative way to engage people in campaigns? We’d love to hear your thoughts.

The mobile marketing and multi platform competition, DS4 Seekers is essentially a massive game of hide and seek where players hide a virtual DS4s in the streets around them.

After registering on their Facebook page, players are given a virtual DS4 to hide across Google Mobile Maps and Streetview. Players are then rewarded points if they successfully hide it from competitors or if they find a rival’s virtual Citreon DS4s. The points gives the player one entry in the draw to win a brand new DS4, the more points won gives them more entries and more chances to win.

As tablet and smartphone sales set to eclipse laptop and computer sales this year, knowledge of how best to implement new technology combined with innovative digital campaigns like this is essential to companies wishing to stand out.

Remember this advert from all the way back in 2005? (That long ago?!)

The ad was for the arrival of the Sony BRAVIA LCD range, with a short film featuring coloured bouncing balls (in real time) bouncing down the streets of San Francisco. The message conveyed? That the colour from the Sony screens was to be like nothing ever seen before!

Fast forward to the super advanced technological heights of 2011, and Sony have re-created a version of the ad to announce that four key matches from the Wimbledon finals will be transmitted live in HD 3-D to 3D-capable cinemas around the world.

The digital campaign created by Disqo accompanies the T.V ad with rich banners on sport and news sites showing tennis action sequences with the tennis ball appearing to come out of the screen, and a 3D zoom-in of the crowd on ‘Murray Mound’.

Have a great weekend! We’re off to watch the tennis…in 3D…with some strawberries!

We’ve left little picture postcard clues on our twitter, down below and on our new facebook page.

Fame, glory and sun tans await…

Piece them together and either tweet your entry followed by #RevolverPR or guess away on our blog or facebook page. The first to guess the location correctly wins our grandest prize giveaway yet – it’s so good it gets more and more invisible with each week!

Good luck!

Here’s the first piece of the picture!

Drum roll please…..this week’s iSpy location was the glorious Sydney!
A few clever clogs guessed correctly, but the first winning answer came from…..@ChrisCathcart!

And the prize? Chris? A postcard winging its way to you all the way from OZ!

Have a great weekend folks!

In particular ‘The Chosen’ campaign encourages people to submit photos and videos of their ‘Crew’ to the official Facebook page, where entries that generate the most buzz will be awarded The Chosen lifestyle makeover.

Head over to our website to start your digital PR makeover.

Thanks to Lauren at Simply Zesty for the heads up.

Caption Competition Wedding Season

The Revolver PR team love nothing better than a bit of people watching and on our travels, whether virtual or real, we often spot things that make us chuckle.

We like a bit of banter too so decided, just for fun, to start a game with the witty, intelligent people who follow our blog and twitter account.

To take part all you need to do is tweet your “caption” followed by #RevolverPR or add your comment to the blog.

Winner will be announced tomorrow! Good luck.

This week’s winner, drum roll please… @summerdaze7 with her caption on Twitter “Fred was told Betty had hidden viagra in the cake – not sleeping pills…”

Congratulations and your invisible prize is winging its way to you now…

Image courtesy of funny1.com

The Revolver PR team love nothing better than a bit of people watching and on our travels, whether virtual or real, we often spot things that make us chuckle.

We like a bit of banter too so decided, just for fun, to start a game with the witty, intelligent people who follow our blog and Twitter account.

To take part all you need to do is tweet your “caption” followed by #RevolverPR or add your comment to the blog.

Winner will be announced tomorrow! Good luck.

Image courtesy of Tom Marthenal.

The Revolver PR team love nothing better than a bit of people watching and on our travels, whether virtual or real, we often spot things that make us chuckle.

We like a bit of banter too so decided, just for fun, to start a game with the witty, intelligent people who follow our blog and Twitter account.

To take part all you need to do is tweet your “caption” followed by #RevolverPR or add your comment to the blog.

This week’s winner, drum roll please… @PoLRBlog with her caption on Twitter “Next weeks Apprentice task will be sure to really sort out the wheat from the chaff…”

Congratulations and your invisible prize is winging its way to you now…

Image courtesy of Christian Montone.

In a similarly random move and addition to the Glass and A Half Full ads, this most recent 90 second commercial features items of clothing coming to life in a charity shop and dancing around to Jermaine Stewart’s quite fine number ‘We don’t have to take our clothes off.’ The bizarre but upbeat and joyful nature of the advert certainly fits in well with the other ads in the series and leaves you struggling not to crack a smile! Yet again, another captivating ad that transfers well when considering the brands digital PR and certainly seems to have the potential to go viral.

In France, they have adopted a unique approach to highlighting the issue of the death penalty by way of an original digital installation created by the Marcel agency, which helps shine light on the cause by showing passers-by in the Parisian library that they too can help. By literally standing up against the death penalty. Two digital panels were mounted opposite each other at a distance of 4 meters, with each screen displaying a video: on one, a soldier pointing a rifle, on the other, a prisoner awaiting for execution. When passers-by walked in between the two screens, the video changed, showing the soldier lowering his gun and the prisoner was freed.

There was a sticker on the marker upon which each passer-by stood and with it a QR code which enabled users to sign a petition against the death penalty. Just a short flash with your smart phone allows each person to stand up and make a difference and could help save a life.

An effective and emotive digital campaign.

Story courtesy of Ooh-TV.