The American Heart Association has launched a new web-based application to teach Americans how to help save a life with “Hands-Only” CPR. The application takes a light hearted approach to the serious subject by allowing users to pick the body they would like to ‘work on’ (titter titter) from a gallery of torso’s. You are [...]

Today marks the wind down of the Christmas festivities; there are few family obligations and the build up to New Year’s Eve has not yet begun. Today is the day to relax doing exactly what you feel like doing and it is heaven. For most, it will centre around playing with the gifts you received, [...]

Punch have announced the latest offerings of support to achieve a successful PR campaign, nodding to the importance of social media tools in particular.  They recommend six specific steps to achieving this. 1. Engagement – In an age where knowledge is free and consumers are more likely to be acquainted with the products that are [...]

Channelweb has reported on SCC’s IBM accreditation, describing them as demonstrating significant expertise in the breadth of IBM’s technologies which is said to help businesses achieve breakthrough productivity levels, accelerate value creation and achieve agile business operations. This comes at a busy time for SCC, who has said that companies face a key strategic decision [...]

A recent survey by industry analysts suggests that online is the biggest consumer influence compared to more traditional channels.  A reported figure of 30% of consumers engage with brands via social media, demonstrating the impressive platform available to businesses. Whilst social networking sites were designed initially for peer-to-peer interaction, and will most likely continue to [...]