Professional camera maker sets its sights on social media. Manfrotto, the professional camera equipment manufacturer, has become increasingly aware of the digital evolution and has begun to develop a new strategy and brand positioning to broaden its customer base. The company is adopting the brand position “Imagine More” and will launch a range of products [...]

Can luxury retailers venture into social marketing and PR without losing their prestige and sophistication? “Luxury brands are the IDEAL brands to be using social media and that social networking, microblogging and online content creation represent big opportunities for these brands to really stand out, improve their customer loyalty, drive sales and, in fact, maintain [...]