There’s a lot of confusion in the PR world about how to use press releases online. It’s fast becoming one of those things everybody knows they should be doing, but aren’t at all sure exactly what they’re supposed to be doing with it. To maximise the effectiveness of any online campaign, there’s a few golden [...]

Well it’s game on for Apple and Google with the impending launch of Google’s Nexus One, considered by many to be the best retort to the iPhone.  This is countered by a prepackaged announcement by Apple’s CEO Steve Job, stating that the number of iPhone applications downloaded had passed the 3 billion mark and thus “see no signs of the competition catching up [...]