At the cutting edge is the viral campaign; the short video clip that is so compelling much of an advertiser’s work is done for them when their prospective customers forward it to their contacts quickly building up an audience of millions. A whole new industry has sprung up, dedicated to unravelling what makes viral ads [...]

A recent survey by Terrapinn in November 2009 discovered that the top three challenges to brands when implementing a Digital PR and Reputation Management strategy were: 1. Shortage of time and resources 2. Lack of in-house knowledge of how to engage online influencers and how to interact on social networks 3. Keeping up to date [...]

When considering Europeans spend more time online from mobile devices than they do reading newspapers or magazines with an average of 6.4 hours spent browsing mobile websites, this is THE place you want your business to be. With 71m Europeans accessing the internet via their mobile each week, 121m people using broadband and 46% of [...]

Your online leg of your PR campaign may be the most important. Most importantly is your message honed and ready? The most recent player to hone their skills is the BBC.  The latest announcement coming from the corporation is that they are set to shift their positioning on the web with a slashing of online [...]

The team at Revolver are excited with the announcement we are joining forces with the digital signage specialists YUVA. The partnership is currently on track with the phase one development of a media mapping system that creates visual representations of the news and information landscape for a range of industries.  Once completed the technology will [...]

Yesterday Google announced a new social media service called Google Buzz. This new service combines a number of different social media tools into one: (a) friends, commenting and rich media (photos, videos) like Facebook, plus (b) simple, public status updates like Twitter, and (c) location based updates like FourSquare. Google Buzz also adds two more [...]

Just happened across Neil Martinson’s PR Week story on Environmental activists’ use of Digital PR during the recent protests against the coal-fired power station at Ratcliff-on-Soar near Nottingham. Martinson reports: “SMS and Facebook were used as mobilising tools, Twitter to provide up to the minute feeds on where the action was alongside an interactive map. [...]

Over in Sunny South Africa, marketing strategist Jonty Fisher raises an interesting question: is social media’s most natural fit with PR? Disputing the popular view that it is a discipline that should be standalone channel or function in the marketing mix, Jonty contends that rather than being simply another channel, social media has taken on [...]

Interesting post over at thebluedoor PR blog, where they counsel caution over the rush to set up standalone online PR divisions and ask the question, The future of PR – is it really digital? Says blogger Toni O’Sullivan: “There’s no doubt that online communication tools such as Twitter, social networking and blogs are all part [...]

Following the recent undertakings by Coca-Cola and Unilever, who dropped their traditional digital campaign sites to focus all efforts towards community platforms such as Facebook and YouTube, social media appears set to dictate a number of major marketing activities in 2010. Year on year business giants are moving away from sites created on a campaign-by-campaign [...]