Reports from the USA suggest that facebook is doing more than just keeping people connected…it’s helping police to fight crime! Local police across America have started using Facebook to post information on local cases and to ask the public for help. Feedback from officers suggests that Facebook users really are helping them to catch the [...]

The Revolver PR team love nothing better than a bit of people watching and on our travels, whether virtual or real, we often spot things that make us chuckle. We like a bit of banter too so decided, just for fun, to start a game with the witty, intelligent people who follow our blog and [...]

The NEoN ‘character’ design competition proves that embracing digital is fundamental to successful PR

Illegal Jack’s South West Grill is a contemporary tex-mex hangout. We’re a new business trying to make our way in the world by taking the chains head-on. The only way we’ll succeed is by trying harder than the competition, and after a tough opening six months we’re finally getting established. All the food here is [...]

It was brought to my attention last weekend, following a little jaunt down South, that even the big boys can get it wrong. Let me explain myself a little more. A very well-known high-end high street store, to which I am rather fond of, had recently captured the attention and more important the purse string of a close friend.  [...]

How digital tools are changing public relations forever. Your public relations program could encounter deficiencies if it is not redesigned for the digital era. Digital public relations requires rethinking and restructuring on conventional public relations techniques, not just a digital overlay.  Several high-tec companies have attained industry visibility that is not necessarily justified by their [...]

Digital PR is in the know for creating an online buzz and harnessing the web. End clients are more digitally savvy and they request more digital projects than they did before.  Kate Fitzpatrick, digital marketing manager at publishing house HarperCollins, holds the belief that dedication to the craft doesn’t go unnoticed and is the key [...]

When considering Europeans spend more time online from mobile devices than they do reading newspapers or magazines with an average of 6.4 hours spent browsing mobile websites, this is THE place you want your business to be. With 71m Europeans accessing the internet via their mobile each week, 121m people using broadband and 46% of [...]

Indeed. What does the phenomenon of Facebook have to offer?  Amongst other things free samples of the new Marmite savoury cereal bars.  Yum? Embarking on a campaign using Facebook’s new sampling ad format, Marmite is looking to encourage users of the social networking site to test its new offerings.  Being the second advertiser to use [...]

The advent of the digital generation has fundamentally transformed the nature of public relations and corporate business. Industry leaders have revealed that the world’s top companies are increasingly turning to social media to convey their messages to both the public and their stakeholders, with 79 % of Fortune Global 100 companies admitting to using at [...]