You know the drill – all you need to do to take part is tweet your “caption” to @revolverpr, post it to our facebook wall or add your comment to the blog below. We’ll announce the winner tomorrow – good luck!

This week’s winning caption, chosen by Account Director Helen Reid came from @anniemac63 :

This made us giggle – Garfield does indeed look very unimpressed with his get-up and ready to pounce! Congratulations, a virtual mulled wine is winging its way to you!

We’ll finish this post with a quote from Revolver’s Managing Director Iain S Bruce:

“Steve Jobs’ major accomplishment wasn’t in business and his legacy won’t lie in the designs he left behind. What he did that was truly great was tune ordinary consumers into the technology dream – opening up the public imagination to the infinite possibilities the computing universe offers in a manner few could equal.”

“He was an innovator rather than an inventor, and it’s fair to say that he stood on the shoulders of giants, but without him the dot.communist revolution would be several years further behind.”

You may have heard the terrible news from Mumbai last week of three bomb blasts in congested areas during the evening rush hour which killed at least 21 people and injured more than 100 others.
Nitin Sagar was following news developments on twitter from his office in New Delhi. Noticing the amount of people tweeting to offer help to victims and their families, and aware of the power that twitter has to quickly reach an incredible amount of people Sagar created a Google docs spreadsheet to act as a collective hub of contact details from those offering assistance in the hope that they could help an injured person on the street or a relative desperately searching for a loved one.
He inserted the details of five people and posted a link to twitter inviting people to add to it before he left work at 8 p.m

Just half hour later, the spreadsheet had grown to include the names of hundreds of people who wanted to donate blood, provide shelter, help transport people or help in any way possible. By the end of the night, the spreadsheet had been viewed by thousands and re-tweeted by even more. Most importantly, it had been successfully used by people who needed help.

Anirubh Sharma, a technology worker from Bangalore, saw the link on Twitter. A friend of his was killed when the Taj Mahal Palace Tower hotel came under attack in 2008. Sharma offered an airline coupon for a free ticket to anyone who needed to travel in or out of Mumbai to reach an injured friend or family member.
His soon received a call from a man who was desperately trying to reach his injured daughter.
“It’s easy to make noise,” he said. “But instead of just ranting on Facebook and Twitter, why not do something good?”

Sagar took the spreadsheet down once the need for emergency help dissipated, but has said that he plans to keep working on establishing more databases, so that if and when the need arises again, there will already be a relief database in place.
Clearly not one to bask under the ‘Good Samaritan’ banner that has been put upon him, Sagar this week tweeted: “Dear new followers gained in the wake of a truly delusional momentary Twitter glory, good luck. I am genuinely annoying on most days.”

A fantastic story that highlights the massive reach of digital communications.

The ad from LA Based agency TBWA\Chiat\Day…shows the bartender offering Santa a pair of Coca-Colas for himself and Mrs Claus. Santa declines the offer in favour of a (shock horror) Pepsi!
But Santa is enjoying his summer holiday, just wanting to relax and have some fun. “I’m on vacation! I’m going to have a little fun!” he tells the bartender before taking a big swig of the Pepsi. This goes down very well with the elves, who possibly didn’t do too well out of the Coca Cola ads!

Massimo d’Amore, CEO-PepsiCo Beverages America, explained that on the back of the summer campaign, activity around the American version of the “X Factor” will pick up. Advertising for the show will focus on Pepsi, which could be a major boom if the show’s success mirrors that of “American Idol” and its Coke sponsorship.

The campaign also includes radio and social-media elements. A “Naughty Elf” from the ad will take over the brand’s Twitter, and a Foursquare partnership will see consumers checking into summer locations, such as beaches and waterparks.

“We want for Pepsi to own the summer,” continued Mr. d’Amore. “It’s a time when people want to have fun, go on vacation. …the whole company is committed to really owning the summer.”

A really entertaining digital campaign…wonder if it will evoke a response from Coke!?

Have a great weekend everyone!

We’ve left little picture postcard clues down below , and on our twitter, and facebook pages.

Fame, glory and sun tans await…

Piece them together and either tweet your entry followed by #RevolverPR or guess away on our blog or facebook page. The first to guess the location correctly wins our grand prize!

Here’s the first piece of the picture!

Good luck everyone!

Drum roll please…..this week’s iSpy location was Belfast! Belfast City Hall to be precise!
The first winning answer came from…..Chris Mullan on our facebook page! Congratulations Chris!

And the prize Chris? A postcard all the way from the fair city of Belfast!

Have a great weekend everyone!

Here are a few interesting bits and pieces that have been showcased so far!

Imogen Heap’s Musical Gloves:

Singer/songwriter, Imogen Heap demonstrated what appeared to be a pair of magical, musical gloves during her performance at TED Global. The high tech gloves connect an interface to a live musical production system controlled entirely with the glove wearers hand gestures. Developed by Dr. Thomas Mitchell, a lecturer and researcher at the University of the West of England the gloves can record, synthesize and manipulate sounds live on stage by the artists hand movements.
Dr. Mitchell explained a little more about how the technology works:

” The globes take improvisation to a new level and frees the artist from interactions with electronic equipment on stage. For example by making a grasping motion the artist can ‘catch’ the sound of her voice or any other instrument, they can then filter these sounds by clasping their hands together and then ‘release’ the sound again by opening their hands. You can build layers of music, point and play invisible synthesisers and drums. The creative possibilities are huge and it’s really engaging to watch.”

How does it feel to fly like a bird?




Former fighter pilot Yves Rossy aka Jetman can tell you. Wearing carbon fiber wings, and powered by kerosene-fueled engines, Rossy has crossed the English Channel and flown over the Grand Canyon. The first man to ‘fly’ with jet-powered wings, he has managed to stay in the sky for as long as 13 minutes. For a pilot accustomed to manoeuvring commercial jets, the ability to fly without a plane is liberating:
“Suddenly you are almost naked and you’re flying, once you have tasted it, you need it. I’m addicted now.”

Rossy is not however complete mad man: he has a lever that can discard the wings in case of trouble, and three parachutes with a system that will activate one in case he loses consciousness in the air. The suit, including the four engines, weighs 55 kilos and allows him to reach speeds of 190 mph.

Watch a video of Yves Rossy’s flight across the Grand Canyon in May this year :

Phew…that was only day one at TED Global 2011! Looking forward to some more examples of digital and technological creativity as the week continues!

image credits

We’ve left little picture postcard clues on our twitter, down below and on our facebook page.

Fame, glory and sun tans await…

Piece them together and either tweet your entry followed by #RevolverPR or guess away on our blog or facebook page. The first to guess the location correctly wins our grand prize!

Here’s the first piece of the picture!

Good luck folks!

find your next two clues on our facebook and twitter!!

Drum roll please..…..this week’s iSpy location was the Lost City of Columbia. We stumped everyone with no correct answers this week Better luck next week everyone!

Remember this advert from all the way back in 2005? (That long ago?!)

The ad was for the arrival of the Sony BRAVIA LCD range, with a short film featuring coloured bouncing balls (in real time) bouncing down the streets of San Francisco. The message conveyed? That the colour from the Sony screens was to be like nothing ever seen before!

Fast forward to the super advanced technological heights of 2011, and Sony have re-created a version of the ad to announce that four key matches from the Wimbledon finals will be transmitted live in HD 3-D to 3D-capable cinemas around the world.

The digital campaign created by Disqo accompanies the T.V ad with rich banners on sport and news sites showing tennis action sequences with the tennis ball appearing to come out of the screen, and a 3D zoom-in of the crowd on ‘Murray Mound’.

Have a great weekend! We’re off to watch the tennis…in 3D…with some strawberries!

In particular ‘The Chosen’ campaign encourages people to submit photos and videos of their ‘Crew’ to the official Facebook page, where entries that generate the most buzz will be awarded The Chosen lifestyle makeover.

Head over to our website to start your digital PR makeover.

Thanks to Lauren at Simply Zesty for the heads up.

Wrong. National Geographic, through their ‘7 Billion’ campaign, would like to suggest that might not actually be the case.

According to their new viral video the world’s typical individual is right handed, makes less than $12,000 per year, has a cell phone but no bank account and is a 28-year old Han Chinese male.

What’s more, using a collection of images from the Chinese Academy of Sciences in Beijing, it is revealed that your Average Joe looks a little bit more like this…

Would that have been what you expected? Really puts things into perspective. Especially for companies who think they have a clue as to who and how to market their brand.  Take a second thought and consider just how best to utilise your digital pr to attract your key demographics.

Check out the video: