Revolver

Increasing emphasis on the digital and social side of communications has caused some in the PR industry to say that in the context of digital PR, social media and search engine optimisation can work together to compound results.  As some contend, as PR efforts continue to emphasise content publishing, digital and social communications, the opportunity to keyword optimise content for search is “low hanging fruit,” says Lee Odden, TopRank Online Marketing.

What forward thinking companies must apparently do well is assess the SEO and social media readiness of their marketing and PR resources.  Important when considering that social media marketing efforts that factor in keyword optimization of content can directly influence the discovery of communities and social content via search engines.  Additionally, social content is known to boost links to your website, improving search traffic and Pull PR results. In other words, if you’re going to create it, why not optimize it?  Implementing social media and SEO as silos misses a significant opportunity, which is why it can factor highly in adoptions by digitally enabled public relations consultants.

Meanwhile, industry insiders also nod to search optimized and social media friendly blog content which can extend the reach of company news to search engines as well as social media news and bookmarking sites.  With this in mind, public relations consultants have turned their affections in recent years to the power of search engine optimization for growing the impact of pull based PR efforts.

Search engine marketing is constantly evolving and it is said many companies simply do not have the time or resources to keep current with search engine optimization (SEO) strategies and tactics, which is why the search engine marketing business is rapidly growing as an integral part of today’s online PR activities.