It seems to be so that in this culture and time, the future really is in the hands of the youth of today. A recent study run on Lightspeed Research’s UK panel in January 2011, which included 276 respondents aged 8-15, revealed that among other findings fifty five percent of youngsters aged 8-15 say they [...]

Online video should adopt a newsroom approach.    Over-charging film production companies are coming under increasing scrutiny and should seriously consider changing their approach to producing online video as a Digital PR tool.    The Revolver team in particular are highly aware of the marked increase in the popularity of online video, with the Association [...]

How should one handle one’s self on the online frontier? I think we’re all getting that bit more clued up now but wish to draw attention, in particular, to an entertaining blog on the Online Marketing Blog written by copywriter Michelle Bowles, who equated the delicate balance needed in a Twitter Marketing Recipe to that [...]

Your online leg of your PR campaign may be the most important. Most importantly is your message honed and ready? The most recent player to hone their skills is the BBC.  The latest announcement coming from the corporation is that they are set to shift their positioning on the web with a slashing of online [...]

Not only is digital PR reaching and engaging with the business world but has also been adopted by such major events as the 2010 Winter  Olympics. The 2010 Vancouver Winter Olympics learned from the mistakes of the Turino 2006 Games in their lack of online/digital undertakings.  The Vancouver Committee were aware of the growing benefits [...]

At the moment there seems to be a bit of attention surrounding the challenges that exist for PR agencies in the digital world.  Industry professionals draw attention in particular to the enormous amount of competition, with social media professionals inbedded in competing agencies and specialising in search engine optimisation/marketing, email marketing, web design and build, [...]

Punch have announced the latest offerings of support to achieve a successful PR campaign, nodding to the importance of social media tools in particular.  They recommend six specific steps to achieving this. 1. Engagement – In an age where knowledge is free and consumers are more likely to be acquainted with the products that are [...]

A recent survey by industry analysts suggests that online is the biggest consumer influence compared to more traditional channels.  A reported figure of 30% of consumers engage with brands via social media, demonstrating the impressive platform available to businesses. Whilst social networking sites were designed initially for peer-to-peer interaction, and will most likely continue to [...]

Revolver PR has called upon companies to invest in Digital PR training for young entrants to the industry. Responding to recent calls from industry figures for the range of qualifications available to both aspiring and current public relations practitioners to be more digitally orientated, Scotland’s leading Digital PR agency has challenged communications firms to invest [...]