The untimely death of Steve Jobs, co-founder and CEO of Apple who died last week at the age of 56 has left people throughout the world saddened, but hopefully inspired by the story of his career. To use a quote that has been circling around the internet in the last week: ‘Bill Gates put a PC [...]

BMW’s latest viral campaign has been causing some serious confusion in China. The German company thought it would be fun to create some mysterious “crop circle” patterns in the Gobi Desert in western China, upload them to the web, and then kick back to see what the reaction would be. Posted to Chinese social media [...]

French car manufacturer Citroen teamed up with UK based Candyspace to develop an innovative digital media campaign that uses gaming and location based apps to launch the DS4. The mobile marketing and multi platform competition, DS4 Seekers is essentially a massive game of hide and seek where players hide a virtual DS4s in the streets [...]

Reports from the USA suggest that facebook is doing more than just keeping people connected…it’s helping police to fight crime! Local police across America have started using Facebook to post information on local cases and to ask the public for help. Feedback from officers suggests that Facebook users really are helping them to catch the [...]

According to newly published article on THEDRUM, 40% of UK websites receive zero visitors to their websites. The research covered 10.000 UK registered websites and found that more than a third of all sites failed to attract users through online advertising or free listings on Google and other search engines, while 91% failed to do [...]

Professional camera maker sets its sights on social media. Manfrotto, the professional camera equipment manufacturer, has become increasingly aware of the digital evolution and has begun to develop a new strategy and brand positioning to broaden its customer base. The company is adopting the brand position “Imagine More” and will launch a range of products [...]

Revolver PR Managing Director Iain S Bruce has been invited to address an audience of architects, builders, construction lawyers and surveyors on the value of investing in a digital public relations strategy in a recession. Organised by Glasgow Property Professionals , the prestigious event will see an an audience from all sections of the property [...]

Interesting post over at thebluedoor PR blog, where they counsel caution over the rush to set up standalone online PR divisions and ask the question, The future of PR – is it really digital? Says blogger Toni O’Sullivan: “There’s no doubt that online communication tools such as Twitter, social networking and blogs are all part [...]

According to Marketing Sherpa, companies promoting their services online should consider directing their attentions at people with more than 500 social media connections, a group they’ve dubbed ‘Max Connectors’. According to the company, such users could prove profitable due to their ability to spread positive messages about brand experiences across a broad swathe of connected [...]

Leading law firm Semple Fraser has selected our good friends at Bourne to handle the redevelopment of its website and online strategy. The commercial law specialist selected the digital agency to work on its creative strategy and site design following a multi-agency selection process. Responsible for all aspects of the online platform’s development, Bourne will [...]