Revolver

Very busy here in the Revolver office as we prepare for the beverage world’s answer to Ali v Foreman. Amidst much excitement and heavy betting, Two of the world’s greatest drinks experts are set to go toe-to-toe in an effort to answer the age-old question: how should you take your whisky?

Representing polar opposites in the argument over how good Scots malt should be enjoyed, Richard Paterson and Colin Field are primed and ready for what looks set to become an historic battle.

“This is the moment we’ve been waiting for. For years I’ve been forced to stand by and watch as barroom dandies sully the world’s greatest drink with a range of inappropriate mixers and sacrilegious frills, but enough is enough. Whisky is something that should be appreciated in the pure, God-given form that its distillers intended, and now I’m going to prove that once and for all,” said Paterson who believes you should not even mix the golden liquid with ice.

Tune in to www.isleofjura.com after 7pm GMT for a ringside seat, or watch the trailer on youtube.

Retail Strategist Finlay Clark’s latest video affords some excellent insights into the importance of getting your affiliate marketing campaign right from the very beginning.

Not only does Fin (who happens to be Scotland’s 19th most eligible bachelor) provide a host of blue-chip tips on how to successfully navigate a potentially tricky digital channel, but he also neatly demonstrates what a powerful marketing tool online video can be. We’ve worked with the guys at bigmouthmedia and yourBusinessChannel to produce a range of advice-packed films, and as they disseminate across the net they’re proving an invaluable addition to the company’s ongoing online PR campaign.