Video power in PR 2.0
Recent analysis on the Financial Times’ latest Top 100 Global Brands has revealed that all of the companies have a web presence and video ought to be a mainstay of these sites. However, research has shown that even market-leading brands vary widely in how they optimise video content.
It has been argued that having video on a site usually goes hand in hand with an organised approach to analytics and optomisation. And so, while many of these top brands are employing video, most are in danger of squandering the opportunity.
According to research carried out by Foviance, 60% of video was actually misplaced. For example, if it was in an area where the visitor wouldn’t go naturally, then the site was marked down. This tends to suggest that while video is now expected, even the world’s most successful brands are not optimising such content effectively, they are not fully exploiting the use of video to positively impact the user experience.
So the end goal is to have your video optimised to appear highly ranked in Google’s search results. Video syndication brings higher rankings and more targeted traffic. Therefore, should the idea be that companies must syndicate their video by sending it out across multiple video sharing websites simultaneously to obtain maximum exposure using specific strategic key words for search term results?
Either way, your digital PR has got to be top notch.
Very busy here in the Revolver office as we prepare for the beverage world’s answer to Ali v Foreman. Amidst much excitement and heavy betting, Two of the world’s greatest drinks experts are set to go toe-to-toe in an effort to answer the age-old question: how should you take your whisky?
Representing polar opposites in the argument over how good Scots malt should be enjoyed, Richard Paterson and Colin Field are primed and ready for what looks set to become an historic battle.
“This is the moment we’ve been waiting for. For years I’ve been forced to stand by and watch as barroom dandies sully the world’s greatest drink with a range of inappropriate mixers and sacrilegious frills, but enough is enough. Whisky is something that should be appreciated in the pure, God-given form that its distillers intended, and now I’m going to prove that once and for all,” said Paterson who believes you should not even mix the golden liquid with ice.
Tune in to www.isleofjura.com after 7pm GMT for a ringside seat, or watch the trailer on youtube.
Retail Strategist Finlay Clark’s latest video affords some excellent insights into the importance of getting your affiliate marketing campaign right from the very beginning.
Not only does Fin (who happens to be Scotland’s 19th most eligible bachelor) provide a host of blue-chip tips on how to successfully navigate a potentially tricky digital channel, but he also neatly demonstrates what a powerful marketing tool online video can be. We’ve worked with the guys at bigmouthmedia and yourBusinessChannel to produce a range of advice-packed films, and as they disseminate across the net they’re proving an invaluable addition to the company’s ongoing online PR campaign.
