Use Ya Head” indeed. A great example how to use a viral campaign to reach your target group, even if they are 16-24 year old girls with differing interests and attitudes. To advertise a product like long term contraception is certainly not easy. However, in our opinion the Rocket Science Group nailed it, successfully promoting [...]

Community, community, community. Today’s buzzword so it would seem and big brands are all too conscious of this, pervading many a campaign. Thanks to this new approach, there is hardly any major brand not willing to attempt to involve their consumers in some “fun”. Most brands do it right at the initial stage, when spotting [...]

A viral victory? That’s the idea anyway. Coca-Cola is set to launch the UK version of its successful Happiness Machine viral, hoping to replicate their success in the US. The gist of it is a vending machine giving out an assortment of items to surprised students in a university campus. Along the same lines, the UK version will see the addition [...]