Revolver » whyte & mackay http://blog.revolver-pr.co.uk Print, Broadcast & Digital PR Fri, 16 Dec 2011 15:17:13 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 The Jura Taste Challenge – how do you take yours? http://blog.revolver-pr.co.uk/2009/07/the-jura-taste-challenge-how-do-you-take-yours/ http://blog.revolver-pr.co.uk/2009/07/the-jura-taste-challenge-how-do-you-take-yours/#comments Mon, 13 Jul 2009 15:18:01 +0000 Iain Bruce http://blog.revolver-pr.co.uk/?p=97 Very busy here in the Revolver office as we prepare for the beverage world’s answer to Ali v Foreman. Amidst much excitement and heavy betting, Two of the world’s greatest drinks experts are set to go toe-to-toe in an effort to answer the age-old question: how should you take your whisky?

Representing polar opposites in the argument over how good Scots malt should be enjoyed, Richard Paterson and Colin Field are primed and ready for what looks set to become an historic battle.

“This is the moment we’ve been waiting for. For years I’ve been forced to stand by and watch as barroom dandies sully the world’s greatest drink with a range of inappropriate mixers and sacrilegious frills, but enough is enough. Whisky is something that should be appreciated in the pure, God-given form that its distillers intended, and now I’m going to prove that once and for all,” said Paterson who believes you should not even mix the golden liquid with ice.

Tune in to www.isleofjura.com after 7pm GMT for a ringside seat, or watch the trailer on youtube.

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